At least 40 billion Google searches are performed every month by people in the US. If you understand how SEO works, you’ll be able to direct some of this traffic to your website, so that you can generate leads and revenue.
For a lot of people, though, it’s hard to work out what does and doesn’t matter in the world of SEO. Should you focus on building backlinks or is writing content more important?
Here’s a list of 6 SEO techniques that’ll help put your home security company on the map. You might have a subpar SEO strategy at the moment, but with the help of these tips, your website should soon climb up the listings.
Let’s begin!
1. Conduct Keyword Research
A great SEO strategy comes down to proper keyword research. If you aren’t able to target the right keywords, you won’t be able to put your website in front of people that’ll want to buy your goods or services.
You can use a keyword tool to help you conduct keyword research. If you can’t afford any of the premium keyword tools that are on offer, that’s okay. You can just use the Google Keyword Planner instead.
A lot of people avoid targeting keywords that have low search volume. But just because a keyword has low search volume, doesn’t mean that it won’t deliver results. If the keyword represents some kind of ‘buyer intent,’ it’s probably worth targeting, no matter what the search volume is.
For instance, suppose you run a blog dedicated to the ‘ketogenic diet.’
The keyword ‘what is the keto diet’ may have 100,000 monthly searches. But, the keyword ‘buy keto diet book’ might only have 1,000 searches.
In a situation like this, the latter keyword will probably make your blog more money. That’s because the people typing in this keyword, are actively looking to buy something.
Many people also worry about the competition regarding certain keywords. While competition does play a role, it’s worth remembering that the best keywords are going to have competition. Thus, if you want your blog to be a big contender in your space, it’s worth going after these keywords.
2. Double Down on Successful Content
It helps to double down on existing content that is ranking on page one, of which doesn’t have a #1 ranking. Google values high-quality content and so after improving your content, Google may decide that it’s now deserving of a #1 ranking.
Adopting this method is an excellent way to quickly improve your current results, without having to do any kind of backlinking. But for this approach to work, you need to make sure your content is better than what’s already ranking at the top spot.
Take some time to research the content that’s ranking at #1 and question how you would improve upon this content. Would you make it more in-depth? Could you add some data or graphics to make the post more engaging?
3. Create Resources That’ll Attract Links
Getting people to link to your website is hard, and it’s often what holds most people back from SEO success. You can make the process a lot easier by creating something that’s worth linking to.
Think about creating a resource that’s going to attract a lot of links. This might be some kind of research on the home security industry. You might even want to create a white paper, that details some the work you’re doing in the home security niche.
Once you’ve created this resource, be sure to let others know about it. Find people in your space that have large social media followings and let them know about your content. They may share it for you, and this may lead to others finding out about the resource and then eventually linking to it.
4. Improve the User Experience of Your Pages
Google wants to deliver a good user experience for the people using the search engine. This makes sense, as the better the user experience, the more likely people will continue to use Google.
One of the ways Google can judge user experience is by taking a look at the amount of time someone spends on a website.
If someone visits your site and then clicks the back button shortly after, it’s a sign that your website didn’t meet their needs. Following this, Google will have a reason to move your website down in the rankings.
You can improve the user experience of your website by making it easier to read. Make use of ‘H2’ tags, to ensure there are plenty of headers in your content. You’ll also want to shorten your paragraphs so that your content is easier to read.
If you’d like to see an example of a home security business that provides a good user experience, you can learn more at this website.
5. Build More Internal Links
With the help of internal links, you can ensure that the backlinks to your website, have an even effect across all of the pages on your site. Following this, many more of your web pages will achieve higher rankings.
Go through examples of existing content and look for opportunities to build internal links. For instance, if you have a blog post that talks about CCTV and you have a section of a new blog post that mentions CCTV, be sure to create an internal link.
Another benefit of internal linking is that it helps keep people on your website for longer. This is can produce some of the user experience benefits we mentioned earlier.
6. Work on Your Brand
Generally, the more trustworthy a website is, the higher Google will rank it. You can show Google that your website is trustworthy, by taking the time to build a brand.
Making use of social media is perhaps one of the best things you can do to bolster your brand. Be sure to create a profile on LinkedIn, Facebook, Instagram, Twitter, and YouTube. If you ever create some content, find a way to post to your social media profiles.
If you can foster a strong social media presence, you’ll be able to improve the number of branded searches for your business. This is a good thing because branded searches can have a direct impact on the rankings of a website.
Will These SEO Techniques Work?
After reading about the SEO techniques in this post, you should now understand how to improve the rankings of your home security website.
Remember that SEO takes time and it’s not something that you can rush. If you try to take shortcuts, it’ll likely result in Google penalizing your website, sending months of work down the drain.
Yes, it may take 6-12 months for SEO to ‘kick in.’ But when it does your traffic and profit levels will improve dramatically.
Interested in how you find a trustworthy SEO company? Check out this post for some tips!