Digital marketing is an industry worth over 190 billion dollars worldwide. That massive amount of money companies spend on digital advertising each year is justified by one massive reason…
It works.
Given that the internet now plays host to 3.2 billion users (a number that’s growing daily) there’s no better way to engage highly targeted leads than through various digital marketing channels.
If you have a business in the health industry and are looking for ways to maximize your presence digitally to skyrocket your revenue, this article is for you!
Below, our team has compiled 6 essential healthcare digital marketing tips to help your practice succeed in today’s digitally dominated age.
1. Optimize Your Website
Any healthcare practice worth its salt has a website. But we’re in an age now where just having a site isn’t enough.
Given the volume of websites online (1.8 billion) and the amount of choices that it gives people, it’s important that your website works fast and well on any platform users choose to access it from.
That means compressed images, a fast server, and a site that’s optimized for mobile consumption.
2. Start blogging
Google handles over 4 billion daily search requests from users. If you want to be the site it sends a portion of those 4 billion searchers to when they have relevant questions, you need a blog.
Blogs are a great healthcare digital marketing strategy because it allows you to create a lot of content for your target market, fast. The more content you create, the more chances you have of connecting with people online.
Muse Treatment offers an excellent example of what a good healthcare focused blog looks like.
3. Build an Email List
Email marketing is the secret weapon of many companies. It allows them to, at the click of the button, send important marketing messages to targeted audience members who are interested in what they have to say.
To start building your email list, familiarize yourself with platforms like MailChimp and integrate a signup form into your website.
4. Start Leveraging Video
Video consumption is way up online and that means, if you create videos, you’re going to reach a lot of people.
Our recommendation is to repurpose your blog material into short videos in which a healthcare professional walks people through the content. Recycling content in this way means more return on investment for items you’ve already produced!
5. Start Using Social Media
No matter who your target demo is, a social media platform services them. That makes social media an integral healthcare digital marketing method.
So get on as many platforms that are relevant to your customers as possible. Then, create engaging, trust building content and watch as your following explodes!
6. Understand SEO
SEO is short for search engine optimization. It’s also one of the most important aspects of healthcare digital marketing.
Leveraging it enables you to target what your customers are searching for online so you can create content that’s valuable to them.
Good SEO comes down to good keyword research. You can do this research by working with a digital marketing agency or by using tools like MOZ or SEM Rush.
Wrapping Up Healthcare Digital Marketing Tips
If you’re looking to be successful at healthcare digital marketing, you’ll want to take seriously the tips we’ve listed above.
Taking the time to master just 2 or 3 of the above marketing channels can have a massive impact on how quickly your healthcare company’s patient base grows!
If you want more tips on how you can master your digital presence, check out more of our expertly crafted content on Blogging WP today!