7 Tips for Successful Local Lead Generation

Are you looking to grow your customer base?

If so, you’re going to want to get some local leads. Put simply, local lead generation is the process by which you get a complete stranger interested in your company.

Leads can be blog posts, social media content, events, or anything else that spreads the word about your brand and draws interest.

Want more tips on successful lead creation? Below, we’ve compiled 7 top tips for successful lead generation. Read on to learn more!

1. Up Your SEO Game

SEO, or search engine optimization, is the process by which websites get their pages to rank highly in search engines.

Each search engine has an algorithm. If you know the processes these systems use to rank content, your website will show up higher on the list. This results in more people coming to your page and, hopefully, using your services.

If you want to rank in local search engine inquiries, you’ll need to optimize your website for local SEO.

2. Use SEM

Search Engine Marketing, otherwise known as SEM, also helps you with local lead generation.

You can pay for search engines to feature your company’s ads whenever someone types in certain phrases. These ads are typically featured at the top of a search engine’s page.

They increase the likelihood that people will find your company.

3. Create Landing Pages

Now that someone has clicked on your website, you’ll want to make sure they’ll remember you when they click away.

To ensure this, make sure the first page they’re led to is a landing page. Landing pages often ask people to provide their contact information in exchange for something. This can be written content, exclusive information on sales, etc.

4. Create Good Content

Remember discussing SEO above?

An important part of optimizing a website is creating good content. Search engines sort content based on how reliable it is and how much interest it seems to generate.

This is why it benefits most businesses to have a blog. If you’re stumped on what to write, try looking at the local news and pay attention to the topics your friends and competitors are discussing.

Is there a unique angle you could offer from the perspective of your company?

5. Create Backlinks

When creating SEO content, it’s important to link back to other sources.

This proves to search engines that you are providing reliable content, and it will help you rank higher in searches.

6. Host Events

Do you want to showcase your services in person?

If so, then consider hosting or attending an event! Events will draw people who might never have heard of you before and could expand your client base.

Usually, communities will allow vendors to have booths at certain events. If you hear of an event, contact the organizer to see if they will let you in.