Google rolled out Google Panda months ago, it smashed the rank of low quality content sites and promoted the high quality content site. A couple weeks ago, Google rolled out another updates of Google’s Algorithm by calling it as Google Penguin.
Google updates its algorithm from time to time, either officially or unofficially. The purpose of Google updating its algorithm seems to be very clear all the time, Google is doing their best to give the most relevant and useful content to the searchers.
What Is The Changes In Google Penguin?
Google only change certain things to its algorithm in every updates, this update Google focus more on reducing webspam and promoting high quality content site, Google will look in depth into these following:
1. Keyword stuffing
Repeating a keyword excessively into a post, a reasonable keyword density should be 2% – 5%.
2.Link schemes
Link building to improve search engine ranking for certain posts or pages, backlinks linked to the site from various sources.
3. Cloaking, “sneaky” redirects or “doorway” pages
Cloaking a link or redirect a link to your site, it’s a smoke effect to the searchers, but not to Google.
4. Purposeful duplicate content
Using duplicate content on your site is a big NO to Google, people used to expand the size of a website but it doesn’t in its search engine ranking.
A quote from Google Webmaster Central:
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.
What Can You Do After Google Penguin?
In fact, it’s easy to rank well in the search engine as long as you follow Google’s guidelines and follow exactly what they want. What Google wants is very simple, Google wants quality and useful content for its searchers.
Here are some advices from Search Engine Land for webmasters:
Our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.
Basically what can you do to rank well in the search engine is very simple, you just have to keep writing and provide valuable and useful content on your blog, that’s the only thing you need to do, it’s a plus if you can do some white hat SEO for your blog such as guest posting, or it’s still fine if you don’t do any SEO as quoted by Search Engine Land.
Wrap Up
Google Panda change affected about 12% of queries, while Google Penguin affects about 3.1% of queries only. Anyway, no matter how far Google update its algorithm, we shall always stick to the proven quality link building which is writing guest post in similar niche blog, writing quality and useful content on own blog, building a community and conquer the SEO war.
A few of my niche blogs have been dropped after Google Penguin, not too pain because some of my other niche blogs remain strong. I’ll keep adding unique content to all my niche blogs and doing some white hat link building. If you want to rank well in the search engine, keep adding unique and compelling content to your site is the only way.
Is your niche blogs smashed by Google Penguin?