Have you recently launched a web hosting reseller business?
Having trouble maximizing your website conversions?
If you’re running a reseller business, you probably know that there’s a lot of competition out there. If you don’t have a great website that converts visitors and convinces them to choose your services, you’ll lose out on a lot of business.
Luckily, with a few simple tricks, you can have a website that expertly promotes your services and convinces a visitor to make the plunge to get hosting services from you.
Below we’ll look at the most important tips for maximizing your website conversions so that you can have a thriving reseller web hosting business.
1. Look For Ways to Build Trust
One of the best ways you can start getting more conversions on your website is to simply build more trust with your visitors.
Any old website out there can claim that they can offer great hosting services, but not every one of them can deliver. Some of these sites may even be scammers looking for some quick cash.
Because of this, it’s a good idea to add a few trust seals to the footer of your site. A Better Business Bureau (BBB) accreditation badge, a McAfee Secure seal, or a Paypal seal can all help you to prove to your visitors that you’re qualified for offering great hosting services on the web and that they can trust you.
2. Ensure Great Design and Functionality
You should also perfect your website design and improve the functionality of your site. A visitor should be able to easily find whatever they need to when using your website.
Make sure navigation is easy and intuitive. You should also have an obvious way for a visitor to get in touch with you or to order hosting services. It’s also a good idea to implement a great looking and professional shopping cart system. This can add to your professionalism and help convince them to buy from you.
Your website design should be pleasing to the eyes and look modern. Basically, it shouldn’t look like your site was created in 1999 and hasn’t changed since.
A premium WordPress theme is always a good bet for your design and will be able to make your site look more professional. You may want to learn more about WordPress Themes that were made with web hosting resellers in mind.
3. Use High-Quality Images
A great website design is not complete without some high-quality and great looking images that will stand out and make your site look nice and sharp. Find some good ways to add images to your homepage design and your service pages.
While the images shouldn’t get in the way of your site’s functionality, they can be great for helping your website stand out while also looking more professional.
There’s no need to hire a professional photographer, either. You can easily get stock photos that can add a great look to your website without too much trouble or money.
4. Lead Your Visitors
A big mistake that website owners make is that they don’t make it clear what they want a visitor to do on their website.
It’s important to look for ways to lead your visitor. Your website exists for a reason. Make it clear what you want your visitor to do and what page you want them to go to next.
You should be using great calls to action (CTAs) to tell your visitor what to do. Targeted landing pages can also be a great tool for using along with your website to lead visitors where you want them to go.
You may want to suggest at the bottom of a service page that they should add services to their cart, for example. You may also encourage them to contact you or learn more on various pages and on blog posts.
5. Don’t Forget Website SEO
It’s also important to use proper search engine optimization (SEO) techniques for your website and your blog.
While SEO mostly relates to getting new visitors to your website, if done correctly, SEO can lead to better conversions as well. The key is to make sure that you’re not only getting plenty of traffic to your website but that you’re getting the right traffic to your website.
To do this, it’s a good idea to target better keywords for your site. Use buyer keywords to target visitors who are actively seeking hosting services.
The more you sharpen your website’s SEO by targeting keywords and the more you work on improving the technical aspects of your site, the more targeted visitors you’ll get.
6. Provide Great Support and Customer Service
Another great way to boost conversions is to look for ways to give superior customer support to your visitors and potential customers.
It’s a good idea to give your visitors several ways they can get in touch if possible whether that is through email, phone or chat. A chatbot can be a good way to add customer support to your website and allow the visitors to get their questions answered in an easy and automated way.
It’s also a good idea to let your visitors know if they’ll have access to 24/7 technical support or other extensive customer assistance once they purchase your services. Advertising this can help to convince visitors who are on the fence about choosing you for their hosting needs.
7. Always Test
One final thing you need to do for your site is that you should get into the habit of always testing and optimizing every part of your website. Each visitor gives you an opportunity to try new things when it comes to optimizing your conversion rate. Try new things and perfect it as you go.
Whether you want to test different CTAs, different landing pages, or various design elements, you may be surprised at what works to improve your visitor conversion rate. Even the colors you choose to use on your site can have a big impact on your visitors, so don’t underestimate the small details.
Set up a system and use analytics to test conversion rates. Then, tweak your site over time to make sure your site is making the most of your visitors.
Taking the Time to Maximize Your Website Conversions
While it can take some work to maximize website conversions, the results can be well worth it in the end. Once you’ve launched your reseller business, it’s important that you’re making sure every visitor counts and you’re not wasting any opportunities.
Looking for more website design and conversion tips? Check out our web design blog for more useful advice.