Many corporate websites have a blog attached. A blog is a powerful tool to for multiple reasons. It can drive traffic to one’s site to get more customers, increase customer satisfaction and improve one’s SEO rankings. It helps one communicate with one’s client and customer base in a less formal and more natural manner.
Blogging for communication with customers
Customers like to deal with people. A blog allows one’s customers to feel as though they are actually purchasing from a real person. It allows one the chance to share news and information with one’s customers.
It is a smooth way of disseminating information into one’s customer base without pushing them too aggressively. It is up to the user if they wish to read a company blog and choose to learn more about their business.
The viewer may also choose to comment, which may help to spread the word through syndication. A blog may also increase exposure and gain repeat viewership through social bookmarking. A blog is also ideal for viral marketing.
SEO likes blogs
A blog does exciting things for one’s SEO (Search Engine Optimization). The leading search engines: Google, Yahoo and Alta Vista love blogs and are often faster at indexing those than websites. Linking a blog to one’s site can increase the number of links that come in, and increase the relevance of one’s website, in one’s niche, hence doubling the impact of one’s PR.
Blogging for business
One’s blog must be optimized for one’s keywords, as well as one’s website, in order to attract the audience. Blog posts should provide value to readers and encourage participation. One can also use one’s company blog to announce competitions, individual discounts and repair reputation damage with one’s customers.
If one does not know how one may keep the content fresh, and write in a way that will bring traffic, then they may hire a professional blogger to provide them with a nice amount of SEO value from their blog. A professional blogger can work closely with a company to ensure that one’s blog offers maximum benefits for one’s business.
Blogging is much easier than writing fresh content all the time. Anyone can learn to blog, and even the necessary software is free. Contrary to what most people think, it is extremely straightforward to create and set up a blog.
A blog isn’t a spam
A blog is not spam, because one’s blog readers have to take steps to gain access. One does not send a blog like one sends an email. Spamming is not a problem, and there are no such things as filters on blogs. It will reach the people who want it.
Another advantage of a blog is that other blogs can function to help it; one can have more than one blog. One can get a lot of traffic to one’s site in this way.
How to find readers for a business blog?
To get more people interested then send them an email with a link to one’s blog. Tell them what it is and make one’s sales spiel, talk to them about how they can learn from one’s blog. Keep in mind that traffic to one’s blog traffic sends traffic to one’s site, and one can use it as a marketing tool.
If one combines one’s blog with RSS, one will be able to syndicate it to a broad audience. Since RSS is deliberately added, from the website, one cannot be accused of spamming.
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