A blog is a great way to get noticed in any business today, especially if you work independently or as a freelancer. Photographers, writers, designers and actors can use a blog to direct attention to their work and guarantee themselves more work in the future. If you’re creating a professional blog to jumpstart your career, here are five tips for you to keep in mind.
On a Blog, Design is Everything
While a blog should look great, the most important thing about the design of a website is the ease of navigation. A blog that’s crowded and confusing is far from favorable. Instead, the experts at How to Start your Own Blog suggest to aim for a minimalist and straightforward design that will be simple to follow for even the least Internet-savvy.
Don’t Be Afraid to Show Off Your Talent!
A professional blog is a place where your talent should shine. Don’t include every little detail about yourself, but don’t be too humble either. Include a curriculum vitae or a list of your credentials somewhere on your blog so that people can see the kind of experience you have. Another good idea for a blog is to include great reviews and testimonials from others. If you’re a photographer, ask past customers (especially if they’re well known) to say something about your work. If you’re a writer, include reviews of your last book.
Find the Best Way to Present Your Work
Keep things interesting, and cater your blog to your own personal career. Post pictures, videos and articles that speak about your best work and show exactly why people should follow your career. Your blog should engage your readers and make them want to find out more. If your career is something you’re passionate about, let that shine through in your posts!
Keep Your Blog Updated
Don’t direct people to a blog that is outdated and contains none of your current information or work. Keep your readers updated on any new work you’re doing and any developments in your professional life. If you have a blog that contains no new information, it will seem like you don’t care about your work.
Don’t Forget Your Contact Information
This seems incredibly simple, but it’s often overlooked. If you’re a freelancer, you want people to see your blog and offer you work and if your contact information isn’t easy to find, chances are they’ll move on to hire someone else. Whether you want to include a phone number or just an email address is up to you and your choice will depend on the scope of your business. Also remember to include any information that can further connect you to clients or followers, such as Facebook pages, Twitter and other websites or social networking sites.
Remember these five things when starting a blog, and you’ll be guaranteed a more lucrative career. From the basics of designing your blog and remembering to include contact information to keeping your blog updated once you get going, these tips will help you to create a blog that is both visually stimulating and informative!