The Do's and Don'ts of Starting a Real Estate Blog

If you’re considering starting a real estate blog, you should be aware of what you should and shouldn’t do.

Anyone can start a blog about real estate, but not everyone can create one that people want to read. You need to understand what makes a blog worth reading and what can turn readers off.

Here are some do’s and don’ts of creating a real estate blog.

DO Research Your Competition

You should understand what other real estate bloggers are doing. To find out, check out some of their blogs and topics. You can find some here.

Reading what others are writing will give you ideas on what your niche should be. What topics aren’t being covered? How can you change a topic to fit your blog and audience?

It’s also a good way to make connections as you can leave comments and support each other. Those comments can bring you more traffic.

Just because you’re attracting a similar audience doesn’t mean you can’t help each other. You may even be able to collaborate in the future.

DON’T Respond to All Negative Comments

Every blog receives negative comments. But you don’t need to respond to them.

Most negative comments are from people who want to get a response and start an online war of words. Engaging in such arguments only hurts your brand.

You should, however, recognize when a negative comment is actually constructive criticism. Some people will comment to draw attention to mistakes or ways to improve.

In those cases, you should respond politely and take the criticism into consideration. Responding politely to negative comments can improve your reputation.

DO Set a Regular Posting Schedule

Readers like a steady flow of information, and they look forward to a consistent schedule from their favorite blogs.

You don’t have to post every day, but you should post articles at regular intervals. Whether it’s every day or three days a week, you should keep it consistent.

The same goes for sharing your posts on social media. Find the prime times to share your work.

DON’T Just Post to Keep the Schedule

Sometimes writers can’t think of a decent topic to write about. Just because you have a posting schedule doesn’t mean you have to keep to it all the time.

Forcing a post that’s of low quality just to meet your posting schedule will not help the popularity of your real estate blog. Low-quality blog posts won’t attract new visitors and may even drive away consistent traffic.

If you can’t write the topic you want, it’s alright to miss your schedule every once in a while.

DO Follow SEO Best Practices

Consider your blog topics carefully and choose keywords and phrases that will attract more search traffic. A website needs content optimized for search engines.

While reading competitors’ blogs, you will notice the keywords that they use. You can focus on variations of those same keywords or find others that are underrepresented.

But don’t just stuff keywords into your posts. Google may notice the trend and omit your blog from searches. Your readers will definitely notice as keyword stuffing generates poor quality posts.

Focus on the quality of your posts and the SEO will follow.