SEO is one of the best marketing strategies of today, but it’s constantly changing. There’s a lot more to SEO than building links and posting blogs. In this guide, we answer what is SEO and list down five facts about SEO that you need to know.
What Is SEO?
SEO is short for search engine optimization. It’s the process of increasing the quantity and quality of your website. Your brand gets more visibility, which calls attention and attracts new customers.
SEO involves having to research online trends. You need to understand the words they use when they search and what kind of content they’re looking for.
SEO is an essential tool for marketing due to the billions of searches that happen every day. Google alone has over 3.5 billion searches happening every day.
Facts About SEO That You Need to Know
To further understand what is SEO, here are some facts about SEO. Read on to learn five facts that you need to know today.
1. Keywords Will Always Change
It’s a big mistake to stop using SEO services once you’ve reached the top of the search. Your post may be on top today, but it can quickly change with a snap of your fingers. Search engines such as Google update their database every day.
SEO is not a one-time strategy because your competition can topple your ranking at any moment. It’s a continuous process that needs your consistent maintenance.
2. Encourage Backlinks
Linking to other blog posts is critical for the growth of your blog. Linking relevant content pages can make your blog a more valuable resource.
It’s better to link to quality posts instead of flooding your blog with links. When you link a blog post, most creators will also link you back.
3. Relevancy Is Key
Search engines’ main goal is to make cash, but they can’t do that if there are low-quality content. An excellent way to rank well is by creating content relevant to your brand focus. Make everything relevant from your title to your HTML tags.
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4. SEO Does Not Guarantee Results
SEO won’t place you at the top of the search results in one day. You may not know it, but many posts have the same keyword as your blog. SEO won’t give you guaranteed results, but it will increase your brand’s quality.
5. Maintain Your Website
As mentioned earlier, there is plenty of competition that can outrank your site. To avoid losing your post as the top search result, you need to work on your post and website consistently. The quality of your post will lead to more good quality links that can accumulate over time.
Check Out These Five Surprising SEO Facts
Now that you know what SEO and some SEO facts are, use this knowledge well when writing your blog. SEO takes time and effort to show the best result. Remember that it’s all about quality and not quantity.
We hope you learned more exciting things from the question “what is SEO?”
If you want to know more about SEO, consider reading our other guides and posts today!