30% of websites are built using WordPress. Have you ever wondered why?
The truth is that there are lots of reasons WordPress is used so often. So as you’re trying to decide which CMS to use for your website, you should definitely consider using WordPress.
Why use WordPress? Here are 7 great reasons.
1. WordPress is Free & Open Source
First of all, WordPress is free! Lots of software programs out there are expensive and cost a lot to maintain. But that’s simply not the case with WordPress.
WordPress is also an open source software. This means it’s also free to edit and redistribute.
Lots of hosting companies also provide one-click WordPress installation. As you’re looking for a hosting provider, make sure this is included in your package.
2. WordPress is Easy to Use
WordPress is also a great CMS choice because it’s easy to use. This is especially true if you aren’t an experienced developer.
In fact, WordPress itself only takes five minutes to install. And there are all sorts of support guides to help you do it correctly.
From there, it’s pretty simple to set up a decent looking website without any intense coding. That’s because WordPress has a whole library of pre-built themes. Many of these are even free–so simply pick one and get started.
Inside the WordPress platform, you can easily publish a blog, create web pages, and manage comments. If you’re looking for more intense functionality, they have a large library of plugins that you can install as well.
If you want to make a more custom site, that’s totally possible as well. The possibilities are really endless.
3. WordPress Supports Multimedia
Another positive about WordPress is that is supports multimedia files very easily. WordPress uses a rich text editor in a what you see is what you get (WYSIWYG) format.
Inside this builder, you can easily add images, videos, and audio. You can also embed video files from Youtube or Vimeo.
Want to include a gallery of images or pictures? This is also totally possible with WordPress.
Including visuals is great for your website because visuals are processed 60,000 times faster than text. This means people will be much more engaged with your content if it includes videos or pictures.
4. Great Support Service
Another perk of WordPress is its wide range of support services. The truth of the matter is that there is a huge community of users and developers who actively use WordPress.
This makes their support forums incredibly helpful. There are literally millions of questions and answers. So if you have a question, chances are it’s already been answered.
If not, simply post your question. Soon, you’ll get the help you need.
Since WordPress is so popular, there are also lots of other forums online where you can get help as well.
If you ever want to outsource part of your website upkeep, there are also lots of developers, writers, and designers who understand WordPress and can help you out.
5. WordPress is SEO Friendly
Search engine optimization (SEO) is the process of getting your web pages to rank higher on Google. When your pages rank well on Google, you get more traffic, which will lead to more leads and sales.
In other words, you should do everything you can to improve your rankings. Well, the great news is that WordPress sites tend to do really well when it comes to Google rankings.
Basically, Google has established parameters for their rankings. And the more parameters you fulfill, the better you’ll rank. WordPress sites fulfill the vast majority of these requirements.
And there are lots of SEO plugins you can install that will improve things even more.
Let’s go over a few of Google’s main parameters.
First is navigation. The more organized your site navigation, the better. WordPress makes it super easy to edit and optimize your menu structure.
Google also looks at loading speed. Your CMS is a big factor in this, and WordPress is optimized to load as fast as possible.
Google also looks at your image optimization. They want to see title and alt tags on your pictures. In WordPress, these can be added very simply without any additional coding.
Your code also comes into play. Google wants to see clean, organized code–and when you use WordPress, this is taken care of this for you! Professional developers have been improving their backend structure for 15 years.
6. Why Use WordPress? It’s Secure
Since WordPress is so big, hackers often try to find loopholes to get into sites. But don’t worry about this. WordPress has a large team of developers who are constantly updating the software to keep your site safe.
Often, loopholes are created by users. So there are some things you should try to do to avoid these issues.
These include:
- Only download plugins from WordPress.org
- Check plugin ratings and the number of downoads
- Update WordPress anytime a new version is released
- Use security tools like WP Security and Firewall
- Only download plugins from trusted sources
WordPress itself is highly secure. But you should also do everything you can to keep your specific site safe from hackers.
7. It’s Always Improving
Like we mentioned, WordPress is consistently improving. Since they are such a large organization with so many users around the world, they really prioritize their product.
They’re constantly improving their user interface and adding new features. In the future, expect to see even more updates to their SEO features and their user dashboard.
The WordPress team also highly values customer input, so feel free to leave comments on their forums. You can also send them an email or message.
Final Thoughts
Why use WordPress? There are 7 clear reasons why it’s a great choice. From SEO friendliness to its ease of use, WordPress is the clear choice for your CMS.
Whether you’re an experienced developer or a web design beginner, WordPress is a great option for you. Now, it’s simply time to get started. Sign up for an account and pick your theme today!
And if you have more questions, feel free to contact us.